YouTube Video Marketing Tips [Infographic]

YouTube Video Marketing Tips [Infographic] YouTube is the #2 search engine tool behind Google (and its owned by Google).  And YouTube searches are growing at a faster rate than other search options. Searches related to “how-to” on YouTube are growing 70% year over year, with more than 100M hours of how-to content watched in North America so far this year. Online videos are one of the most powerful marketing mediums we have today (and they dont all have to be cat videos).  These videos have been proven to bring marketers solid returns of their investments whether that is for opt-in forms, tips videos, or video sales letters. With hundreds and thousands of videos already out there in the virtual world and hundreds more being added with every passing second, beginners can feel overwhelmed and struggle with finding ways to make their video stand out from the  crowd. To make your life a little easier and generate better results from your video efforts, check out the tips in this infographic from Take1 Transcription. But before you check out the infographic below 1) If you are doing How To videos to explain how to do a process or how to use your product or service, 74% of those who watched one of those videos ended up buying the product or service.  Definitely something you shouldnt ignore. 2) In addition to product videos, many companies regularly create industry-specific content and publish it to YouTube. This can serve many purposes: It can boost your brands credibility over time as you become a relied-upon source for information on your industry. The content can become the centerpiece of your social media strategy, being shared across other networks. As your content gains traction, it can bring highly targeted leads into your sales funnel. As you invest into creating great content and promoting it, you may want to track how your videos and paid promotions are affecting subscriptions to your channel in real time. Surprisingly, YouTube itself doesnt offer this tool. After a quick search, I found this Live Subscriber Count tool that will monitor your channel in real time.